Jack Ambrose

Sports

Apple's F1 Deal Signals the Sports Viewing Shift

Apple's F1 deal, AI-driven ad automation, and sensor data are reshaping how fans watch. Here's what changes for streaming, stadiums, and access.

Sports

AI in Sports: The New Playbook - Part 1: How AI Is Rewriting Performance Analytics

The AI sports market is exploding to $29.7 billion by 2032. Here's how artificial intelligence is transforming how athletes train, perform, and stay healthy in 2026.

Sports

AI in Sports: The New Playbook - Part 2: The Crystal Ball Effect

AI systems flag injury risk early by analyzing workload, recovery, and movement patterns. What it means for sports medicine, privacy, and player autonomy.

Sports

Betting Handle Data Is Shifting Again: What It Means for Leagues and Sponsors

Betting handle is still rising, but the mix is shifting toward in-play bets, mobile-first markets, and tighter promotions. That changes how leagues and sponsors measure value in 2026.

Sports

Baseball's Japanese Pipeline: How MLB Teams Are Spending Big on International Talent in 2026

In early January 2026, MLB teams committed $114 million to Japanese players in just days: Toronto's $60M deal for slugger Kazuma Okamoto and Houston's $54M for pitcher Tatsuya Imai. This marks a dramatic acceleration of the Japan-to-MLB pipeline. With 74 Japanese-born players having appeared in MLB history and Ichiro's 2025 Hall of Fame induction validating the pathway, NPB has evolved from occasional source to premier talent pipeline. Advanced scouting, proven success rates and the Ohtani effect have transformed how teams view Japanese players?not as risky experiments but as strategic advantages in the global baseball market.

Sports

Why 83% of College NIL Deals Are Going Unreported (And What Happens Next)

The NCAA new NIL disclosure system, CSC NIL Go, shows just $87.5 million in reported deals for the 2024-2025 academic year. Industry analysts estimate the real market is above $500 million, meaning 83% of college NIL activity is going unreported. This gap is not just a data problem?it is a compliance crisis waiting to explode when the House v. NCAA settlement brings revenue-sharing caps and mandatory audits in 2026. Schools will face $20.5 million annual caps, third-party enforcement and postseason bans for violations. The compliance scramble starts now and schools have six months to get their houses in order before the audits begin.

Sports

The Sports Tourism Boom? Fans Building Entire Trips Around Major Events

From the 2026 World Cup to Olympic alpine runs, fans are turning game tickets into full travel itineraries?and cities are racing to capture the $700B wave.

Technology

AI as Your Health Literacy Coach, Not Your Doctor

AI chatbots shouldn't diagnose or prescribe, but they can help patients understand medical jargon, prepare better questions for doctors and navigate complex health information?if used responsibly with human judgment firmly in control.